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Strategic counsel for the
modern advertising stack.
Boutique counsel for brands, publishers, and ad-tech leaders.
Who we are
Strategic counsel before the campaign. We’re the ones leaders call when the stakes are high.
Practice areas
Five disciplines. One operating philosophy.
Two decades of operating experience inside modern advertising, from boardroom strategy to the systems and data behind it.
Strategy
Vendor selection, go-to-market positioning, and programmatic navigation for buy and sell sides.
Data
Privacy-first data strategy, identity resolution, and audience monetization in a signal-depleted world.
Advertising Operations
Workflow audits, taxonomy design, and efficiency programs that scale revenue without scaling headcount.
Product Development
Ad-tech and publisher product roadmaps, commercialization strategy, and integration architecture.
Media Buying. Omnya.
Programmatic execution powered by Omnya, our proprietary platform built for transparency, control, and modern infrastructure without legacy overhead.
Visit getomnya.comHow we engage
Engagements built around the stakes of the problem.
Scoped to the moment, not a billable formula. A single decision, a system audit, or interim leadership through a transition.
Retained Advisory
Ongoing counsel for executive leadership, with independent perspective on market shifts, vendor negotiations, and operational decisions.
Bespoke Projects & Audits
Deep-dive analyses of ad-tech stacks, operational workflows, or data strategies, delivered as actionable blueprints.
Fractional Leadership
Interim programmatic or ad-ops leadership through transitions, mergers, and major platform migrations.
Industries
Verticals we know intimately.
Two decades of operating context across the categories where advertising decisions move markets, win mandates, and shape public opinion.
Automotive
Healthcare
Political
Advocacy
Entertainment
Education
Retail
Founder & Principal
Kareem Alokush
New York City
Ad-Tech Veteran · 15+ Years
Leadership
A senior operator who has lived inside the systems he advises on.
Kareem Alokush brings over fifteen years in global programmatic advertising, built across ad-tech platforms, ad operations, and data infrastructure at multinational scale.
He founded AdSultans to bring an operator-side perspective to the consulting table. Strategy only matters if it survives the realities of implementation.
Engage
The conversation starts with a thirty-minute call.
No deck. No discovery questionnaire. A direct conversation about your problem and whether AdSultans is the right counsel for it.