Why CTV and OTT Advertising Matter for Local businesses
Connected TV and Over-the-Top platforms are revolutionizing local advertising, making premium video advertising accessible to businesses of all sizes.
Connected TV (CTV) and Over-the-Top (OTT) platforms are transforming the way businesses reach audiences. These channels offer a modern, effective way to advertise and connect with consumers where they spend their time.
What Is CTV and OTT?
CTV (Connected TV)
Televisions connected to the internet via smart TVs or devices like Roku, Amazon Fire Stick, and Apple TV.
OTT (Over-the-Top)
Streaming services delivering video content directly to viewers over the internet via Smart TV, Mobile Phone, Tablet or Computers, bypassing traditional cable or satellite TV.
Streaming Is the New Standard
85%
U.S. households own at least one streaming device
70%+
TV content watched via CTV or OTT platforms
98%
CTV ads are watched to completion
Precision Targeting
Advanced targeting by demographics, interests, location, and specific behaviors
Cost-Effective
Run impactful campaigns that fit any budget without high traditional TV costs
Measurable Results
Detailed analytics with viewership, engagement, and conversion metrics
Why It Matters
CTV and OTT advertising democratize access to TV-like advertising, allowing businesses of all sizes to compete in a space once dominated by large brands. It's a crucial step forward for companies aiming to stay relevant and connected in a streaming-first world.
Whether you're building brand awareness or driving local sales, CTV and OTT offer the tools to reach engaged audiences and achieve measurable success.