See how agencies and brands use AdSultans' omnichannel advertising platform to scale performance, expand into programmatic, and drive measurable growth across CTV, display, audio, and DOOH.
AdSultans empowers agencies and brands to scale marketing performance with precision targeting, real-time optimization, and transparent reporting across Connected TV, display, audio, and digital out-of-home. See how our omnichannel platform delivers measurable growth.
Agency Growth
How a Regional Agency Expanded into Programmatic and Added 4 New Revenue Streams
Mid-Market Digital Marketing Agency
The Challenge
A regional marketing agency specializing in search and social wanted to level up their service offering by adding programmatic advertising capabilities. Their clients were asking for Connected TV, display, and audio campaigns, but the agency lacked the infrastructure, expertise, and platform access to deliver these services in-house. Without a programmatic solution, they risked losing clients to full-service competitors.
AdSultans Omnichannel Strategy
The agency partnered with AdSultans to access a complete omnichannel advertising platform without building their own tech stack. AdSultans provided white-glove support, dedicated account management, and transparent pricing that allowed the agency to offer CTV, display, audio, and DOOH campaigns to clients immediately. The platform's self-serve interface combined with managed service options gave the agency flexibility to scale at their own pace.
Execution & Tactics
The agency started by launching pilot CTV campaigns for three existing clients, leveraging AdSultans' household targeting and premium inventory. As confidence grew, they expanded into display retargeting, programmatic audio for local businesses, and DOOH for retail clients. AdSultans' automated optimization reduced manual work by 60%, freeing the agency team to focus on strategy and client relationships rather than campaign execution.
Measurable Outcomes
+42%
Blended ROAS Increase
+33%
Lift in Attributed Conversions
4
New Revenue Streams
60%
Reduction in Manual Optimization
"
AdSultans gave us the ability to compete with the big agencies overnight. Our clients are thrilled with the CTV results, and we're closing deals we would have lost six months ago. The platform pays for itself in the first campaign.
Sarah Mitchell
Director of Digital Strategy
Higher Education
University Increases Enrollment 15% YoY with Omnichannel Household Targeting
Regional Public University
The Challenge
A mid-sized public university needed to boost enrollment among qualified in-state and out-of-state students while working with a limited marketing budget. Traditional media like linear TV and print were becoming less effective with younger audiences, and the university struggled to reach prospective students and their parents with personalized messaging across multiple touchpoints. The admissions team needed a data-driven approach to identify high-intent households and drive completed applications.
AdSultans Omnichannel Strategy
The university partnered with AdSultans to launch a comprehensive omnichannel campaign targeting households with college-aged students. The strategy combined Connected TV ads showcasing campus life, programmatic display retargeting prospective students who visited the university website, streaming audio ads during commute times, and digital out-of-home advertising near high schools and college fairs. AdSultans' household-level targeting ensured that both students and parents received coordinated messaging across devices.
Execution & Tactics
The campaign ran across three enrollment cycles with geo-targeted creatives highlighting specific academic programs based on student interests. AdSultans' platform enabled the university to track engagement from initial awareness through application submission, optimizing creative and channel mix in real-time. The team used lookalike modeling to identify households similar to current high-performing students and prioritized budget toward high-intent geographic markets.
Measurable Outcomes
+28%
Increase in Qualified Leads
+15%
Enrollment Growth YoY
-25%
Cost Per Completed Application
2.4x
Household Reach vs. Previous Year
"
The omnichannel approach allowed us to reach both students and parents where they spend their time. Seeing a 15% enrollment increase in a competitive market proved that data-driven targeting works better than traditional media alone.
Dr. James Rodriguez
Vice President of Enrollment Management
Financial Services
Independent Financial Advisors Boost Local Visibility 61% with Compliant Omnichannel Campaigns
Independent Financial Advisory Practice
The Challenge
A network of independent financial advisors needed to increase local brand awareness and generate qualified leads for retirement planning and wealth management services. The advisors faced strict compliance requirements that limited their advertising options, and traditional local marketing tactics like direct mail and print ads yielded inconsistent results. They needed a scalable, compliant way to reach high-net-worth households within their service areas while maintaining trust and professionalism.
AdSultans Omnichannel Strategy
AdSultans developed a compliant omnichannel advertising strategy combining geo-targeted Connected TV ads in affluent neighborhoods, programmatic display ads on financial news sites, and streaming audio during drive times. The platform's household income targeting ensured ads reached qualified prospects, while creative messaging focused on trust, expertise, and local community involvement. All creative and targeting parameters were reviewed for compliance before launch.
Execution & Tactics
The campaign utilized AdSultans' radius targeting to focus on households within 25 miles of each advisory office, with income filters set to match ideal client profiles. CTV ads featured advisors discussing retirement planning and estate strategies in a professional, educational tone. Display ads retargeted website visitors with personalized offers for complimentary consultations. The team tracked form submissions, phone calls, and booked appointments as key performance indicators.
Measurable Outcomes
+61%
Lift in Local Brand Visibility
+38%
Increase in Form-Fill Leads
-19%
Lower Cost Per Booked Consultation
2.8x
ROI vs. Traditional Local Media
"
AdSultans understood our compliance needs and delivered a campaign that felt professional and trustworthy. We're booking more consultations with qualified prospects than ever before, and our cost per lead is down significantly.
Michael Chen, CFP
Principal Advisor
Transportation & Mobility
State Transit App Drives 72% Increase in App Installs with Urban Omnichannel Strategy
State-Run Public Transit Mobile App
The Challenge
A state transportation authority launched a new mobile app to help commuters plan trips, pay fares, and receive real-time updates. Despite offering genuine value to riders, app adoption was slow due to low awareness and competition from third-party transit apps. The authority needed to drive app installs among daily commuters, occasional riders, and tourists visiting major cities within the state.
AdSultans Omnichannel Strategy
AdSultans created an urban-focused omnichannel campaign targeting commuters across CTV, digital out-of-home (DOOH) advertising at transit stations and bus stops, programmatic mobile ads, and streaming audio. The strategy prioritized high-traffic commuter corridors, university campuses, and tourist districts. Creative messaging emphasized convenience, real-time tracking, and mobile payment functionality to differentiate the official app from competitors.
Execution & Tactics
The campaign deployed CTV ads during morning and evening viewing hours when commuters were most likely to be home. DOOH placements appeared at bus shelters, train platforms, and digital billboards along major highways with clear calls-to-action and QR codes for instant downloads. Mobile display ads retargeted users who visited the transit authority website but hadn't downloaded the app. AdSultans' real-time analytics allowed the team to optimize placement locations and daypart targeting throughout the campaign.
Measurable Outcomes
+72%
Increase in App Installs
+40%
Uptick in Monthly Active Users
2.3x
Engagement Lift in Commuter Corridors
-31%
Cost Per Install vs. Social Ads
"
The omnichannel approach, especially DOOH at transit stations, met riders exactly where they needed the app most. We exceeded our install goals in the first quarter and continue to see strong retention among new users.
Amanda Foster
Director of Digital Innovation
Legal Services
National Personal Injury Law Firm Increases Qualified Inquiries 32% with Precision CTV Targeting
National Personal Injury Law Firm
The Challenge
A nationally recognized personal injury law firm wanted to increase lead volume from qualified prospects across multiple states. Traditional media like linear TV and billboards were expensive and difficult to measure, and the firm struggled to reach the right audience demographics with precision. The marketing team needed a data-driven approach to target households based on income, location, and intent signals while maintaining a professional, authoritative brand presence.
AdSultans Omnichannel Strategy
AdSultans implemented a comprehensive omnichannel campaign focused on Connected TV advertising combined with programmatic display retargeting and streaming audio. The strategy used household income targeting to reach middle- and upper-middle-class households most likely to need legal representation, along with geographic targeting in states where the firm had licensed attorneys. Creative messaging emphasized the firm's track record, compassionate client service, and no-fee-unless-you-win guarantee.
Execution & Tactics
The campaign launched CTV ads on premium streaming services during news, sports, and drama programming when the target audience was most engaged. Display ads retargeted CTV viewers who saw the ads but hadn't visited the website, creating a coordinated brand experience. AdSultans' attribution tracking measured CTV-assisted conversions and phone calls, allowing the team to optimize toward the most efficient channels and dayparts. The firm also tested different creative messaging to identify which emotional appeals drove the highest inquiry rates.
Measurable Outcomes
+32%
More Qualified Inquiries
+44%
Lift in Brand Recall
2.1x
Increase in CTV-Assisted Conversions
-18%
Lower Cost Per Lead vs. Linear TV
"
Moving from linear TV to Connected TV with AdSultans gave us the targeting precision we needed while maintaining the professional brand presence that legal advertising requires. Our inquiry volume is up, and we're reaching exactly the households we want.
David Martinez
Chief Marketing Officer
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